Hijacking YouTube’s Closed Captions For A Mental Health Conversation
With mental health on the decline in Singapore, we empowered people to become better supporters for those struggling by making the invisible visible – their thoughts.

This was done by hijacking YouTube’s closed captions, transforming a simple tool into a powerful medium to reveal the inner struggles of those suffering in silence.

THE [INNER THOUGHTS] SUBTITLES

Client:
Health Promotion Board

Awards:
Gong’s X 7
AdFest X Shortlist

Case Study

Interactive Film

How It Works