Turning Every ‘Uhhh’ Into An ‘Aaahh!’
In Vietnam, Google was the go-to for tough questions, but for everyday needs – like finding local businesses – people relied on friends, neighbors, or even their gut.

We showed them a simple truth: even easy questions don’t always have easy answers. The solution? Google Search App – perfect for everything, from the tricky to the everyday.

EASY QUESTIONS DON’T ALWAYS HAVE EASY ANSWERS

Client:
Google Search Vietnam

Awards:
Campaign Brief’s The Work X 2
Contagious Magazine Best In Class
Ad Stars X 2
Smarties X 11

Films (Watch with captions)

Case Study