Normalising Mental Health Conversations, One Story At A Time
Hours of interviews. 30+ real stories. 8 powerful videos. 4 bold OOH executions. Endless social content and GIFs and KOLs. Every angle was covered to normalize mental health
conversations for Singapore’s youth.

IT’S OKAY TO REACH OUT
Client:
Health Promotion Board

Awards:
Markies X 7
Effies X 3

Case Study

Sample GIFs

OOH