MESSAGE
BARTER
Client:
The Akanksha Foundation
Awards:
Cannes Lions X 4
Spikes Asia X 3
LIA X 3
Clio X 2
Effies X 4
When Akanksha, an NGO providing free education to 5,000 underprivileged children, needed teachers but had no budget, they turned to India’s biggest celebrities – without asking. They surprised the stars with cheeky promotions for them, and then asked for a little favour in return.
