FOOTBALL ANSWERS MADE EASY
Client:
Google Search Thailand & Indonesia
Awards:
Campaign Brief’s The Work X 1
BestAdsOnTV X 1
Smarties X 9
In Southeast Asia, football is everything – but keeping up with the game was a patchwork of apps, streams, and guesswork. The Google Search App wasn’t even in play.
We changed that. With real-time game data powering culturally fluent ads, we turned the app into every fan’s ultimate football companion. Live updates, in-game triggers, and fan insights brought millions of users straight to the action – and to the app.